NEW, 30-MINUTE VIDEO, SLEEP LIKE A BABY, OFFERS TIRED PARENTS OF NEWBORNS INFO, SUPPORT AND HOPE IN THE QUEST FOR MORE SLEEP
by Anonymous

FOR IMMEDIATE RELEASE

Media Contacts:
Wendi Gilbert, (415) 885-6456             Jennifer Bisbee, (407) 857-6443
WendiMG@aol.com                 bisbeepr@magicnet.net


SAN FRANCISCO, CA (April 12, 2000) -- Sleep is something every new parent dreams
about. After weeks or even months of sleep deprivation, they crave a good night's rest. But parents often don't know which way to turn as they are bombarded with conflicting advice from family, friends and health care professionals. And many new parents don't have the time or energy for intensive research or lack access to parenting groups. Now, a new 30-minute video offers parents the information, insight and support they need to help resolve infant sleep issues and get more sleep.

Produced by Heart at Work Productions, Sleep Like A Baby ….. What Every Parent Needs to Know About Babies & Sleep helps parents resolve sleep issues with their baby. Medical and sleep experts offer advice on the two most popular infant sleep methods -- sleep training and co-sleeping (when the baby sleeps with or in the same room as his/her parents) -- and parents share their own first hand experiences.

"Every baby is unique. Every household is unique. Rather than advocating one particular method or a rigid set of guidelines, this is the only video program on the market that encourages parents to formulate a plan that is best suited for their family," said Heart at Work Productions' Executive Producer Wendi Gilbert, who co-produced the tape with her husband, Paul Gilbert.

Sleep Like A Baby not only provides practical tools, it also helps parents deal with emotional issues, including safety concerns. "In the course of producing this video, we learned that beyond sleep, what new parents need the most is the sense that they're doing the ‘right thing.' This program allows them to make informed decisions and gain some valuable perspective on the whole parenting process as they realize that they're not alone in this struggle," remarked Paul Gilbert.

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"You cannot be as a good a parent if you're not getting enough sleep," said Dr. Jodi Mindell, author of "Sleeping Through the Night" and an associate professor of psychology at St. Joseph's University. "We spend so much time learning how to diaper and breast feed, but sleep often ends up being the issue that parents are least educated about but is the most important." Adds Dr. James McKenna, director of the Mother/Baby Sleep Lab at the University of Notre Dame, "Choosing a sleep method that fits your family is one of the biggest challenges you will face."

Other experts appearing on the program include Ronald Dahl, M.D., medical director of the Child and Adolescent Sleep and Neuroendocrine Laboratory at the University of Pittsburgh School of Medicine; Dr. Lester Luz, former chief of pediatrics at Presbyterian Hospital in San Francisco; and Dr. Karen Callen, assistant clinical professor of obstetrics and gynecology at the University of California, San Francisco.

Four million babies are born in the U.S. every year and recent studies show that sleep issues are the number one concern of new parents. Sleep deprivation is not only stressful, it also affects health, work and relationships. And, sleep deprivation is nothing to treat lightly. The U.S. National Highway Traffic Safety Administration blames drowsiness as the principal cause of roughly 100,000 transportation accidents and 1,500 deaths per year.

The 30-minute VHS tape is available to consumers for $19.95, plus shipping and handling. It can be ordered by calling toll-free 1-888-795-0555, or by going online to www.sleepbaby.com.

Based in San Francisco, Heart at Work Productions' Executive Producers Paul and Wendi Gilbert have more than 30 years combined experience in film and video production. Their clients include Charles Schwab & Co., Coca-Cola, Cinema Products and The California State Parks Foundation. Sleep Like A Baby is their first consumer video release. The Gilberts are also the parents of two small children, whom they consider their finest productions to date.





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